Infineon CNY Greetings
Client: CraveFX x Infineon
Responsibilities:
Concept, Storyboards, illustrations,
Animations.
What a kick-ass way to start the year with an upbeat New year greeting video!
For this greeting video, I was engaged to work on the the Concept, storyboards, illustrations and animations for my client’s CNY Season Greetings.
The Brief
Storyboarding
During the storyboarding process, my focus will be on the story flow. We’ve also discussed the appropriate transitions and visuals to represent the script’s content. For this explainer, my client opted for punchy transitions using type animations, with lesser character visuals. It’s the year of rabbits, we just can’t do without those fluffy bunnies!
Note: Boards’ story flow differ slightly from the final video output. Even though we try to lock down the storyboards before proceeding to the style frames and animation, I’ll understand my client’s concerns on getting the visual contents right and will try my best to propose ideas to that works within the timeline :)
The Process
Style Frames
After storyboards are locked down, I begin working on the style frames. With the color palette provided by my clients, I will work on the style frames for the main shots so we can have a feel of the general art direction.
The Final Video
Huat a great way to start the year. I hope my client’s clients enjoy the greeting videos as much as I did working on it.
Here’s the final output of the video, hope you enjoy it too!