Vicinity x National Day
Agency: Vicinity Studio Pte Ltd
Direction: Tammy Leow
Illustration: Tammy Leow, Wai Wai
Animation: Tammy Leow
BGM & SFX: Tammy Leow
The Brief
During my time in Vicinity Studio, I was assigned to work on a social media post for
Singapore National Day 2022.
The brief: Create a video with local elements celebrate National Day.
After some thought, I wanted to create a video that I can resonate with. A heartfelt message for my fellow Singaporeans. A video that is familiar to locals, and relevant to what we have gone through as a Nation in the past year.
Storyboarding: A celebration of our growth as a nation, and as individuals.
A visual articulation of what it means to be a Singaporean during the pandemic years. I wanted to commemorate the essential workers who had to leave the safety of their homes for work. I wanted to thank everyone who put “Us before Me”, by complying to strict regulations. And of course not forgetting, every brave soul who got vaccinated.
The Process
Style Frames
We looove colors in Singapore! I decided to use bold colors to represent the colorful and well-lit surroundings of Singapore.
The Final Video
Giving characters life, and putting everything into motion is my favorite part of the process. Here’s the final look of everything put together.