Ins8ai: Product Video
Client: NCS x DEL
Direction: Tammy Leow
Illustration: Tammy Leow,
Amir Bin Abdul Malik
Animation: Tammy Leow
Amir Bin Abdul Malik
We were commissioned by NCS to create a video with a few short demonstrations of their upcoming product, Ins8ai. These short demonstrations showcases Ins8ai working it’s magic on a few selected languages commonly used in Singapore.
Ins8ai has enhanced audio to text functions; and is remarkably able to analyze speeches with heavy accents and slangs.
The Brief
Storyboarding
To complement the product’s ability to recognize local slangs and languages, we’ve included bits of Singapore’s local culture settings in our storyboards.
The Process
Style Frames
We have decided to go with a bold and fun look for the style of this video. Clean shapes and gradients were used to give it a futuristic feel, and the colors used (purple and orange) were according to their brand colors.
